Pop-Up Styling

Pop-up retail is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event.

By Moe Godat 


House of Harth, London, England: Photography courtesy of House of Harth | House of Harth, an online platform for furniture rental, took their shop to the streets of north London to allow potential customers to view their furniture selections in person. Henrietta Thompson and husband Edward Padmore, owners of the brand, say the shop will not only allow them to meet with borrowers face-to-face but will also open up opportunities for discussion about the company’s future. Located in a two-story unit Islington Square, a space containing mostly restaurants and other small boutiques, the House of Harth shop’s eclectic and surprising ambience designed by Campbell-Rey Design Studio adds to the complex’s already vibrant atmosphere. The brand offers a broad array of furniture styles, so the shop’s design needed to complement these different styles while also showing off the brand’s fun, experimental side. Rich tones like sea green, sapphire blue and sunny yellow on the walls mixed with pops of patterned wallpaper make each space interesting and unique. The changing colors also convey a sense of constant flux, an idea promoted by the brand as a furniture rental company. The owners believe that renting furniture will let homeowners experiment with new design styles and will ultimately lead to more environmentally friendly buying practices in the furniture industry.

Maapilim, New York City, New York: Photography by Will Ellis Photography | The Israeli beauty brand Maapilim, specializing in handcrafted men’s products crafted with natural products from the Mediterranean sea, wanted their pop-up shop in New York City to embody the Mediterranean lifestyle. Craft & Bloom, a design studio in Tel Aviv, drew inspiration for the shop’s design from a Grecian rooftop garden. In Greece, many buildings are built with white plaster to reflect the city’s strong sunlight, which works in this small interior to create clean lines and a lack of clutter. Fresh green herbs planted around the studio (which are often used in the brand’s products) complement the mainly white decor, including white gravel and large, pale concrete paving stones. To create a calming atmosphere, architectural details like soft arches set the mood for customers to relax while testing products or consulting with skin-care specialists. "The soft lines and imperfect shapes of the store's display, creates an approachable scene for customers—inviting them into vacation mode as opposed to the pristine clean lines of more modern displays," said the brand. The Grecian vibe shines through the smallest details, such as the sink designed by a Tel Aviv ceramicist that reminds visitors of the spa experience found in Greek bath houses.

Herschel Supply Temporary Store, Shanghai, China: Photography courtesy of Linehouse Architecture, by Dirk Weiblen | Herschel Supply, a retail company based in Vancouver, Canada, commissioned the architectural firm Linehouse to design a pop-up structure for their international streetwear event in Shanghai, China. Linehouse designed the store to reflect both the urban atmosphere and surrounding natural landscape of Vancouver as well as the distinct style of urban China, making the shop stand out from other stores in the busy city while staying cohesive with urban Chinese design. Horizontally stacked timbers combined with vertical mirror columns make up the shop’s structure, creating contrast and visual interest. The architects say the horizontal lines invite customers in, while the mirrors and translucent panels help create the illusion of home profiles. Black metal and acrylic frames house the displays. Inside, the wood slats are painted in a gradient ranging from blue, green, yellow and orange. The mixture of urban and organic elements helps to promote YO’HOOD, the brand’s streetwear extravaganza, in a tasteful new way. Herschel Supply prides itself on its attention to detail, which this stylish pop-up perfectly emulates.