Collections by Joya is more than just another jewelry company. It's an internationally owned, for women, by women, artisan brand; a channel for jewelers all over the world to share their unique, handmade treasures; and a support system for women everywhere. How did a local St. Louis jeweler become all of this? According to co-founder Betsy Blancett-Nacrelli it's a simple matter of having a lifelong passion for women and a quick 14 years of experience in international retail and design.